New Customer Service Standard

New Customer Service Standard Western world-wide University MGT 340 organisational Behavior Cynthia Swiantek, MSA Customer Base Description The reasonable target atomic number 18a lens customers atomic number 18 young, well-educated, moderate-to-better income families with nimble lifestyles. The average age is 45, the youngest of all major discount retailers. scripted reports corroborate the median household income to be $57,000. Eighty sh atomic number 18 are female and 40 percentage have children at home. about(predicate) 80 percent att residuumed college and 44 percent accurate college. To satisfy these sophisticated yet financially challenged customers, butt end has made its mark by concentrating on providing high moulding and trendy merchandise at a low price. Their products are specifically tailored to this demographics needs and wants instead of having a unrivaled of e verything approach that its competitor Wal-Mart has taken. This mentality streamlines their products and suppliers to avoid unnecessary costs. In a recent survey intent customer were asked pretty their shopping experience and the following information is the result. In June 2004, Maritz surveyed more(prenominal) than 1,200 shoppers of confidential information discount retailers, measuring different aspects of attitudinal loyalty.

Three months later, the very(prenominal) respondents were surveyed and asked about their unfeigned shopping behaviors to determine if they followed through on the intentions they sha red in the initial survey. The survey revea! led that cognitive loyalty, operate from attitudes about rational, fact-based considerations of products and work is the most significant driver of futurity behavior for Target shoppers. Other factors such as boilersuit good feelings or attitudes based on emotions, and product availability, withal play an crucial role in driving future tense customer loyalty. Loyal Target customers feel strongly that Target treats them right. redundant to CorpWatch April 20th, 2006 . Customer Service Standard Customer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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