Marketing Audit Example Essay

1. Explain how information technology puts powerful tools in the hands of global martekers. technology is very important in now times this is why in every area of the business technology is a very important tool, information technology and international marketing are working very closely; information technology innovations is improving marketing process and the way we interact with the customers. So thanks to information technology markters now have more information about customers and they can reach them easily due to data bases. Also information technology has changed the competitive environment, consumers have more information about competitive offering, also thanks to internet a new way of marketing has emerged and new ways to reach the consumer. †¨2. what is the difference between existing, latent and incipient demand? how might these differences affect the design of a marketing research project? Existing demand where there are existing suppliers; latent demand, where there is a need or desire that is not currently satisfied because there is non suitable supplier; and incipient demand that is the demand in which certain trends project shows an emerging need but customers are not really aware of it. when designing a marketing research we have to make sure what kind of market we are dealing with and which type of demand, if the market is mature and the demand is existing the consumer is already familiar with the products and the strategy to be used is different than if the demand is existing and the needs of the consumers hasn’t been satisfied. Also the approach to the different kind of demand will be different and the knowledge that we have form the different markets will make the research more successful. In the marketing research we could include how is the actual demand or we can investigate how will be the future demand. in conclusion marketer could focus their marking research in the deemed estimation, to determinate how is the approximate level of demand for a product. 3. describe some of the analytical techniques used by global marketers. when it is approbated to use each technique? Analytical marketing technics are often used where the research data are interpreted using computerized analytical techniques. The database in such a system is composed of a statistical bank  of information, which enables marketers to draw conclusions from data using statistical procedures. also a model bank of information, which enables marketers to make better marketing decisions using models . key Analytical Tools & Techniques Perceptual Mapping Tool – these maps take empirical customer-based evaluations of key brand attributes and translate this data into visual maps. These maps provide a method for calculating the ROI of positioning changes, identifying product strengths & weaknesses, and determining unmet customer needs. Read this article by Marketing NPV’s Managing Partner to learn more. Resource ReAllocator – by combining management science, historical data, and executive judgments, this model can be used to size and allocate marketing resources such as salesperson headcount.  Bass Diffusion Modeling Tool – use this technique to accurately forecast revenue for a new product where you have no historical data.  Markov Chains – this technique can be used to understand the future of your market such as how your customers will make purchasing decisions. Many organizations have used Markov chains to forecast the impact of market changes. Follow this link to learn more about this technique. Marketing ROI – measuring return on investment is one of the most frequently used methods for analyzing the success of marketing programs. Follow the preceding link to develop a Forward ROI model. Decision Trees – this technique provides a method for breaking large decisions into manageable pieces, analyzing the expected outcomes, and determining potential payoffs.  Simulation Tools – using turbocharged Excel spreadsheets can provide insight into the effectiveness of a particular marketing program. Follow the preceding link to download the required plug-in for Excel and start simulating. Competitive Radar – use this tool to graphically represent your competitive  matrix.

Terrorism Essay

Many people regard war as the only solution to coo interact terrorism, but there are others that disagree. In this essay I will be discussing and comparing the o option of war to alternative options that can replace it. The first two options both involved the military. Option one involved using nit elegance to locate and bomb terrorist training camps, and option two was to take over or destabilize governments that are sympathetic to the terrorist by sending in trained troop s. In comparing this to war noticed that these options are actually quite similar.By bombing the terrorist camps this would cause them to retaliate, and the end result would be a war. Option TV&'0 would also end up as a war because after your troops have invaded the count rye the country would fight back causing you to have to train more troops to send into battle. Options 3 and 4 are focused on inward focus meaning not getting involved in any issues abroad and focusing on why terrorists would attack you? These tw o pop actions are much better because there would be no war unless the terrorists attacked first.Wit h no war there would be no dead soldiers which would in turn boost the economy because t here would be more workers. Options 5 and 6 involve outreach, meaning that instead of going to war we wow old contact and find out what the terrorists want. This outreach would also involve e developing relationships with different communities in our own country and elsewhere. B lid inning these relationships with other countries would help us form stronger bonds with to hers. Thus we would become less of a target for terrorists.

Discuss the potential for small-scale, local or community-based Essay

Discuss the potential for small-scale, local or community-based initiatives to contribute to sustainable approaches to agricultu - Essay Example In the modern times, agriculture is practiced either under a demand-based agriculture model or resource-based agriculture model. Demand-based agriculture is operated keeping in mind market demand of agricultural goods by consumers and industries. Resource-based agriculture is driven on the logic of producing goods from the earth in a way that it does not harm ecosystem in the process. Thus special care is taken to use only those tools (seeds, fertilizers, etc.) that are not harmful for the ecosystem in the long-run (Sustainable Agriculture, n.d.; Sustainable Communities in Theory and Practice, n.d.). Green revolution beginning in the 1960s has added huge farm productivity, but to the detriment of the goal of sustenance. In Canada, output has increased by 175% since 1941. According to a report ‘Agriculture at a Crossroads’ by IAASTD (International Assessment of Agricultural Knowledge, Science, and Technology for Development), there has been less attention to some of the u nintended social and environmental consequences while achieving significant ability to increase agricultural productivity. In Canada, less than 10% of the country has the capacity to sustain agricultural food production.

The Challenges ahead in Purchasing and Supply Management Essay

The Challenges ahead in Purchasing and Supply Management - Essay Example manufacturing processes, or for the purchase of goods for the inventory that are to be resold as new products in distribution and the retail outlets. Purchasing and procurement have been used interchangeably in many industries2. In many sectors, the acquisition or the buying of services is referred to as contracting, while that of commercial or industrial goods is known as purchasing or procurement. Purchasing needs to satisfy two primary objectives in business. These are to ensure intact operation in the company by facilitating the economic supply of procurement of goods and services and maintaining the profit levels by controlling the flow of money3. In a supply chain management a vendor or a supplier is known to be an enterprise that provides goods and/or services to the buyers in a supply chain. For any business venture as the distributors and the dealers form its one arm, the other arm is formed by the vendors or the suppliers. It is thus essential to form a good bond with the v endor chain4. a. Distribution network configuration which can be the number, location, network connections of suppliers, the production facilities, the distribution centers, warehouses, the cross-docks and their customers5. b. Distribution strategy that will consist of the questions related with control whether it is centralized or decentralized or even shared, the delivery scheme which can be direct shipment, pool point shipping, cross docking, DSD, i.e. direct store delivery, mode of transportation etc. c. Trade-Offs in logistics activities that needs to ensure that the activities are well coordinated in order to achieve the lowest total logistics cost. Trade-offs can increase the total cost if there is only one activity that can be is optimized. The trade-offs are the keys to develop the most efficient and perfect logistics and SCM business strategy6. The petrochemicals industry plays a significant role in many economies. SCM philosophies are used in this sector now-a-days to

European & Equity Law of UK Essay Example | Topics and Well Written Essays - 2000 words

European & Equity Law of UK - Essay Example The Treaty obligates UK to legislate in line with the international law in securing universal human rights it envisages. The Treaty also established the European Court on Human Rights (ECtHR) to give individual British citizens an appeal option for those who feel that their rights have been violated under the local law (Davies, & Virgo, 2013). As such, many UK citizens have filed their appeals at the Strasbourg Court, with a majority of the cases being decided in their favour and thus piling more pressure on UK government to make more liberal laws. Such EU Decisions prompted the UK parliament to pass the Human Rights Act 1998, which has been in effect since 2000. The Act is deemed as a local reflection of the human rights provisions under the EU Convention, which the Labour government promised the voters in 1997. The domestication of the EU law arguably ensures justice by limiting the cost and time of having to pursue justice at the Strasbourg Court. The HRA Act 1998 also imposed an obligation on the local UK courts to adopt the precedents set by the ECtHR when deliberating similar cases in a manner that explains the tremendous influence on local law. In the event that local courts and parliament disagree with the international law, UK would be deemed as failing to safeguard individual rights. As such, I believe UK would be at pains to fend off arguments that it is in utter violation of its international duties under the treaty. The ECtHR has in it its rulings attempted to create harmony with local state mechanisms by ensuring that its rulings are flexible under the principle of margin of appreciation. When issuing its verdicts on cases, this principle gives states some freedom in enforcing human rights based on their customized needs. Regardless, this has been insufficient on the issues where London starkly is in conflict with the ECtHR decisions. In the recent past, UK’s government has been in

Write a research paper discussing the affects of the Voting Term

Write a research discussing the affects of the Voting demographic on politics in the United States - Term Paper Example Because of these changes in the country’s demographics, democrats enjoyed a greater share of the country’s votes. According to the results of various studies, democrats will enjoy a favorable vote in the years to come, especially because of the increased rates of immigration into the country. Some of the leading populations in terms of immigration into the country are of Hispanic and Latino origin. The role of these populations has been widely felt especially in the 3 most recent elections. Democrats are therefore best advised to retain a hold on these populations. Al Gore scooped 66% of the votes from this population. This was especially notable in swing states examples being New Mexico. Cubans are not so keen on the democrats, a fact that resulted in Al Gore losing in states like Florida. This was one of causes of Gore’s loss to George Bush. The margin between the two candidates was quite slim but played a role in his loss. This effect was also noticeable in the 2004 election where George Bush was able to garner 44% of the Hispanic/Latino votes. This was a new achievement for the republicans. It was instrumental in his victory in that election. However, the republicans could not hold on to their Latino votes during the 2008 election when Barrack Obama of the Democrats won over 67% of their votes. The influence of the Latino/Hispanic vote was felt across several states in which republican’s George Bush won in the previous election in 2004. Florida was one of the most influential states during that election and Obama managed to clinch 57% of the votes cast by the Latino/Hispanic population. This win helped to raise Democrats’ confidence that had been lost due to Gore’s losses (Goldberg 17). The Latino/Hispanic population makes up 16% of the 312 million US citizens. The majority (64%) are whites while blacks make up 13% of the population. Asians make up 4% of the population while the rest 3% is made of less dominant races. The

Ophthalamic Disorders Case Study Essay Example | Topics and Well Written Essays - 500 words

Ophthalamic Disorders Case Study - Essay Example Mr. Ally is suffering from an eye stoke which is a disorder of the optic nerve. An eye stroke is also referred to as (AION) Anterior Ischemic Optic Neuropathy (Kumar, 2008). The eye is surrounded by numerous tissues, veins and blood vessels that have a duty to aid in the circulation of blood from one eye point to the next. In the event that the flow of blood to the optic nerve is tampered with, the eye suffers from a stroke. This is an urgent attack that is not easily noticed and develops into a fully blown condition in no time. This is because the optic nerve suffers from lack of oxygen and blood. This indicates that the blood flow to the eye is reduced or blocked totally chocking out the supply to the optic nerve. This seriously hampers the overall performance of the nerve (Hattenhauer, 1997).Once the optic nerve encounters the chocked or reduced blood supply, it swells. The swelling is terribly hard to notice if tests are not conducted as the swelling does not become a noticed phe nomena immediately. The optic nerve does not receive blood in the correct amount and the correct pressures. This affects the normal capacity of the eye thus resulting in shadows and floaters when viewing. After a while, the eye is significantly affected and suffers from total vision loss (Kumar, 2008).The doctor can introduce Mr. Ally to Corticosteroids which will have the task of enhancing blood circulation in the optic nerve. They will also ensure that the swelling experienced reduces with time.

Human Development Essay Example | Topics and Well Written Essays - 1750 words

Human Development - Essay Example It was also interesting to see how human behavior changes through various stages of life and is also affected by genetics and environmental factors. After completing this course, I have developed an appreciation towards the subject that clearly is an important part of human life. Q2. I found chapter 8 on Human Development most significant because I was able to understand and appreciate behavioral changes in my son as he is growing up. It was interesting to know how children progress through life and exhibit various behavioral characteristics based on their changing environment and maturity in life. Where eight-month-old baby smiles and coos when it recognizes familiar faces, the same child exhibits stranger anxiety as a part of its survival strategy when a stranger approaches it. It was also interesting to learn that familiarity is a sign of safety and contentment for children, while young adults are willing to take more risk and explore new areas in their life as they search for the ir identity. Learning about behavioral changes in children as they transition from babies to adults was the most significant learning experience in this course. The various examples that were used to explain the reasons why children behave in a certain way made it very clear to me that it is very important to ensure that children grow up in a healthy and safe environment. I was also able to appreciate the differences in the way boys and girls behave through the examples of learned social behaviors. Q3. I enjoyed learning about our bodies, especially about how the human brain is designed and how each structure within the brain helps to encode, store and retrieve memories. It was fascinating to learn that our brain encodes information and stores it away as sensory, working or long-term memory and retrieves the information when we need it. I was also amazed at how our sensory organs like eyes, ears, and nose transmit information to the corresponding sensory cortices in the brain to sto re the information which may last for only a few seconds, while more meaningful and emotional information is encoded into long-term memory which can last a lifetime. I would have preferred more activities and inclusion of case studies to make this subject more interesting. Q4. In order to improve the way this course is taught, I would include more of hands-on work, games, and activities so that learning becomes more fun filled. That way it would be easier to learn and remember the various topics taught in the class. One thing that would improve student interaction in this course is ‘role play’. Each week a team of 4-5 students is given a small scenario to enact in front of the class. The scenarios or cases should be very specific to the topic being taught in the class.

Evaluate an area of business by using Porter's Five Forces Model Essay

Evaluate an area of business by using Porter's Five Forces Model. Select an industry from the list below and describe the relative attractiveness of entering that industry - Essay Example university text books, religious literature, fictitious novels on all subjects, cooking stuff, books on international relations and current affairs etc. However, the industry has observed a sharp decline in growth after advent of electronic commerce coupled with recent economic turmoil that further hampered its growth. This will be discussed in detail in the following section when author will present real world scenario. (Foner Books Report, 2010) The author would now provide an analysis on Book Selling Industry across USA by using Porter’s Five Forces model. Each force will be discussed in detail so that a reader could have a clear insight about the scope and business potential in this industry. It should be pointed out that book buyers in USA could be divided into two major groups such as core students (the educational text books market) and book lovers (that tend to buy books on various subjects). The bargaining power of core students has increased considerably in last 2 years because of decline in demand of school, college and university education. Indeed, the reasons behind that include lack of short - term unemployment opportunities followed by surge in inflation, which compelled the students to take semester or yearly breaks. In this way, decline in demand of students sharply reduced the demand of course or text books, thereby leading to decline in book selling activities. As far as demand from book lovers are concerned, it should be emphasized that bleak employment prospects and decrease in consumer purchasing power also forced potential buyers to tighten their belts and reduce spending on books. For instance, today book lovers also demand higher value for the money they spend in the market. Hence, it is worthwhile to point out the fact that increase in bargaining power of consumers has resulted in downward pressure in pricing. Leading book retailers such as Amazon, Barnes & Noble, BN.com and Borders were forced to reduce their prices by announcing

Compare and Contrast between the Politics and Theories of Plato and Research Paper

Compare and Contrast between the Politics and Theories of Plato and the Politics and theories of Aristotle, Mentioning the Simil - Research Paper Example It is a matter of more than passing interest that Plato and Aristotle are so closely tied - Aristotle having learned from Plato - since the two differ so fundamentally in many of their beliefs and theories despite the similarities that no doubt are attributable to their personal association. For the relationship between Plato and Aristotle was one of master and pupil, as with the relationship between Socrates and Plato. â€Å"Aristotle had sat at (Plato’s) feet, and listened to his lectures; nor could he, if had been pressed, have done otherwise than acknowledge Plato†¦for ‘his master in humanis,’ and pre-eminently in politicis† (Barker, v).1 Placed in a modern context, their beliefs concerning the state and the notion of ethics in politics resonate powerfully in the present. One need only dwell on the political (and personal) hubris that gave rise to the Watergate scandal and subsequent abuses of Constitutional power in the Reagan and both Bush admini strations. Politics, Plato believed, was inseparable from morality; for Aristotle, the symbiotic nature between state and citizen was based on the idea that Name 2 both sides act in the common good. The depredations of domineering and irresponsible states indicate that modern incarnations of government have veered far from Plato and Aristotle’s conceptions of the â€Å"good† city-state. As such, an examination of the similarities and differences between their theories is still instructive within the context of modern-day political and governmental ethics. For instance, Plato distrusted the rich, who tended to act in their own self- interest before that of the state, a concern that echoes in the recent destructive transgressions of Wall Street. However, countless examples have proven that Plato’s belief in a sole ruler, even a philosopher king (â€Å"enlightened† is, after all, a relative term) can never facilitate the participation of all classes – Aristotle’s mixed and participatory government, despite its flaws, allows for wise and informed individuals to become involved in the processes of government. Politics and government Sacrifice, specifically self-sacrifice, is a trait implied in the Aristotelian Democratic ideal. â€Å"Even if the end is the same for an individual and for a city-state, that of the city-state seems at any rate greater and more complete to attain and preserve. For although it is worthy to attain it for only an individual, it is nobler and more divine to do so for a nation or city-state† (Miller, 2011).2 As a shared morality, it would not be possible without the rationality and reason of the law, formalized in a constitution. Reason is one of Aristotle’s five suppositions of politics, a point upon which he and Plato concurred. â€Å"Aristotle agrees with Plato’s dictum that, whenever a system contains a rational element, it is appropriate for it to rule over the non-rationa l Name 3 part, because the rational element alone

Global Warming Challenge Essay Example for Free

Global Warming Challenge Essay One of the greatest challenges earth is facing is Global Warming. The global warming hypothesis orginated in 1896 when Svante Arrhenius, a Swedish chemist, developed the theory that carbon dioxide emissions from the burning of fossil fuels would cause global temperatures to rise by trapping excess heat in the earth’s atmosphere. The term â€Å"Global Warming† signifies the temperature of the earth’s neon- surface air. The change in climatic conditions is one of the impacts of global warming. It is directly impacting on rising sea levels and the melting of ice. It is a threat to life on earth. The effects of global warming have been increasing significantly for the past decades. Climate change, devastation of the ecosystem, water contamination, melting ice over Arctic and Antarctic regions, negative impacts in the agricultural sector are just the problems caused by global warming. The reason behind this is human activities that lead to release of greenhouse gases. The concentration of greenhouse gases has significantly increased since 20th century. Some Scientists believe that there is an increase of 0.5 Celsius in earth’s temperature since 1900 and will continue to increase. The year 1990 was said to be the hottest year in the last century. We Human Beings have created an imbalance between life and nature that has led to flood, cyclones, landslides, tsunami, drought, etc. If this imbalance continues, soon our life on earth would be difficult. The increase of Carbon-dioxide in air is one of the reasons for warming the earth’s surface. The most significant greenhouse gas is actually water vapor, not something produced directly by humankind in significant amounts. However, even slight increases in atmospheric levels of carbon dioxide (CO2) can cause a substantial increase in temperature. When the earth’s surface warms up it will eventually lead to evaporation of water. Water vapor, itself is a greenhouse gas. It is believed that the increase in CO2 in the atmosphere will continue due to ongoing burning of fossil fuels and deforestation. Not only CO2 but other gases such as methane, CFCs, nitrous oxide, tropospheric ozone are also responsible for global warming. The increase in these gases is due to industrialization, deforestation, urbanization and increasing population. Nature has given us a mechanism to decrease the content of CO2 in atmosphere but we are exploiting it. Trees are the mechanism given to mankind as a gift from nature. Trees convert CO2 gas into Oxygen. This helps to decrease the CO2 content in atmosphere which eventually helps us prevent  global warming. The question that should be put forward now is that if this mechanism only won’t exist then how will we prevent global warming? Human beings have always been exploiting nature. Trees have been cut down for the benefits of humans without realizing that it is going to affect us eventually. Deforestation is responsible for 25 per cent of all carbon emissions entering the atmosphere, by the burning and cutting of 34 million acres of trees each year. Everyday over 5500 acres of rainforest are destroyed. Increasing population is also one of the reasons for global warming. Approximately, 80 per cent of atmospheric C02 increases are due to man’s use of fossil fuels either in the form of coal, gas or oil. Vehicles with poor gas mileage contribute the most to global warming. Besides, the sulphur group gas is the most harmful for this. Its contribution is 30 per cent in global warming. This gas is also emitted from the burning of fossil fuels. One of the effects of global warming is rise in sea-level. It will lead to melting of glaciers and changes in rainfall patterns. The rate of melting glaciers have been increasing since the past decade. . The shrinking of glaciers is going to pose a major problem of drinking water. The sea levels as a result of melting of glaciers have risen from 0.35 mm to 0.4 mm. Scientists have warned in their reports that most of the glaciers will disappear within a period of 15 to 25 years. It will create problems of drinking water and food grains in most of the North American countries. India is not unaffected from it. The Himalayan glaciers have shrunk about 30 per cent after 1970. The rise in sea levels is a major cause of concern. A large number of cities located in coastal areas will submerge in the sea. Besides, many island countries will ultimately lose their existence and will be washed away from the surface of the earth. In India this effects may also threaten the Lakshadweep islands, Mu mbai and deltas of Ganges (West Bengal), Carvers (T.N), Godavari (AP) and Mahanadi, Orissa. India is also affected by global warming. As India is an agricultural country, it is largely dependent on rainfall but due to irregular rainfalls caused by global warming, the yield is decreasing every year. The rise in atmospheric temperature and fall in rain would naturally result in decline in crop production. Moreover, it would have great effect on biodiversity as well. Forestation can be of great help in this regard. Planting more trees worldwide will help restore the imbalance. Secondly, we must follow on environmental policy of ‘reduce,  reuse, recycle’, i.e. promoting the reuse of anything. Thirdly, the use of fuel-efficient vehicles should be promoted as these vehicles have lower emissions of harmful gases. Fourthly, every individual should be aware of the importance of the protecting environment. Besides, eco- friendly technologies must be promoted, and must be substituted with the technologies which cause great emission of global warming gases. Many government agencies around the world are very interested in maintaining fossil fuel use, especially coal. Furthermore, we are not going to run out of coal in the near term (oil may begin to run low sometime after 2010). Methods for reducing carbon emission levels while still burning coal are now investigation by government and industry, as we now discuss. It is too late to debate on global warming. We need to take some measures to decrease global warming. Forestation can be of great help in this regard. Planting more trees worldwide will help restore the imbalance. Secondly, we must follow on environmental policy of ‘reduce, reuse, recycle’, i.e. promoting the reuse of anything. Thirdly, the use of fuel-efficient vehicles should be promoted as these vehicles have lower emissions of harmful gases. Fourthly, every individual should be aware of the importance of the protecting environment. Besides, eco- friendly technologies must be promoted, and must be substituted with the technologies which cause great emission of global warming gases. We should control the growth of population by decreasing birth rate. This can be done by proper family planning. We should reduce the use of chlorofloro carbons. More use of non-conventional source of energy like wind power and solar energy. It is said that â€Å"There is no place like home† and earth is our home so we need to protect it. Policies are made every day but do we follow it? The answer is â€Å"No†. We all are aware of global warming so we need to change the way we think that we can’t do anything and only the rich who are seated in the seats of government can save us. Who you are, whatever you are you can do something for your planet when you think global warming is a problem.

Censor Restrictions In Indian Cinema

Censor Restrictions In Indian Cinema The boundary within which artistic liberty swings has, historically, remained a debatable issue. Liberal democracies all over the world have recognised the need for reasonable restriction, though its boundaries are yet to be settled. In India cinema censorship appeared as an inevitable response to growing obscenity, restraint on the public morale being necessary for socio-cultural and political reasons. However, obscenity and lewdness having varying interpretations, censor decisions have remained a contentious issue. All efforts including judicial pronouncements, expert committee recommendations and periodic review of the censorship guidelines have fall short of settling the issue. The ongoing digital communication technology revolution has prompted a fresh debate on the relevance of cinema censorship in India. This paper attempts to review the legal and philosophical foundations of the concept to identify the reasonable limits of artistic expression in India, in the context of chang ing pubic moral and social patterns, and the ongoing digital communication technology revolutions. Introduction A gloss over the existing literature on cinema revels that censorship debate continues ever since cinemas emergence as a major mass entertainment industry, of course, the issue of contention keeps on changing. The battle over it is often fought as petty-bickering and yet at other times in terms of angry public furor at the overt or covert sexual obscenities. Though the polemics of Indian film censorship generally revolved round sleaze, sensuality, sexuality, nudity and permissiveness (Bhowmik, 2003:3148), excessive depiction of obscenity and lewdness is primarily seen as the reason for censorship becoming inevitable in India- restraint on the public moral being necessary for socio-cultural, political, national security reasons. But, obscenity being perceptual and having different nuances of meanings for different segments of age and populations, the CBFCs decisions were often questioned, making it a debatable issue. The era of censor restriction began in British India when the film Bhakta Vidura (1921) was banned because its protagonist bore a strong resemblance to Mahatma Gandhi. In 1978, the Central Board of Film Censor (renamed Central Board of Film Certification in 1982) referred to the political film KISSA KURSI KA(The Tale of a Chair), an innuendo about the politicians) to the Information Broadcasting Ministry for further clearance. This was eventually destroyed only to be remade and released latter. In 1981, the film MERI AWAZ SUNO (Please Listen to My Voice), about a policeman who infiltrates an underworld gang to discover its nexus with politicians, was first granted an A certificate, but subsequently suspended under the Cinematograph act, 1952 citing that the film depicted excessive violence. In 1994, the film BANDIT QUEEN, based on the life history of Phoolon Devi-a dalit woman turned bandit was recommended for 17 cuts by the Central Board of Film Certification(CBFC). The film was released with just one visual and one audio cut after court intervention. In the film KAMA SUTRA- A TALE of LOVE (1996), which sought to demonstrate the marriage of spirituality and sexuality through the story of a princess and her servant, was denied a certificate citing it pornographic; it was certified after two scenes of nudity were erased. The film FIRE (1998), which explicitly screened the relationship of two women, who found the poignant expression of their love in their lesbian relationship, was cleared for public exhibition by the Censor Board but, the Ministry of Information and Broadcasting referred it back to the Censor Board for review due to violent protest against the film in parts of India. In 2002,the CBFC demanded several deletions from the anti-war and anti-nuclear documentar y film Jung-aur-aman (War and Peace) as a pre-condition for granting certificate, only to be certified without any deletion after the Bombay High Court directed the CBFC to do so (TOI,2003:April 26). As the censors claimed, the film suggested a bias against the Muslims minority when aid was distributed after the Gujrat earth quake 2001. The list of such films touched by censorship issues in India gets longer even as the country emerges as the most prolific film producing country in the world (TOI,2002: July 28). At times the issue is excessive violence (Aakrosh, 2003), at others it is kissing on screen (Khwaish), even at others it is smoking on screen (God Mother, 1999, Pyar -To-Hona Hi Tha). The era of protest against restriction on cinema is as old as the restriction itself. But the restriction continues and is expected to continue, of course, efforts have been made to ease the tensions out. The recent ICT revolutions, especially the wider availability of digital duplicating technologies and the wider scope for their circulation through the networked technologies have raised afresh questions on the relevance of the censor mechanism in India. But, despite the growing justifications against its continuation, the justifications for censorship is found in the argument that Indian society constitutes of people with a divergent social outlook and the response to cinema censorship must be defined by the divergent socio- political and cultural parameters of the country (Dayal, 1987). But, every new case of censorship dispute renews demands for abolition of the Censor Board and the practice of film censorship in India. The Indian Supreme Court and High Courts have adjudicated on the matter, expert committees have recommended solutions, the government has issued revised guidelines from time to time, but still the issue remains unsettled. Even public opinion on the issue is intricate and dichotomous. Despite the county having well formulated obscenity laws for over a century, the question still remains: is censorship necessary? This paper attempts to explore the philosophical foundations of the right to artistic expression and its reasonable limits with special reference to film censorship in India in the context of the ongoing digital communication technology revolution, emerging patterns of Indian society and the changing profile of Indian audiences. The specific objectives of the study are: To examine the legal and philosophical foundations of media freedom, to identify its limits and explore the grounds for censor restriction. To explore the impacts of films and the scope for their positive use for social transformation and development. To make an assessment of the role and functioning of the Censor Board with regard to public perception and expectation in the context of the emerging digital communication technology environment; and To analyze public perception to find out the potential to make the Indian cinema censorship practices more effective and acceptable. Background of the Study Historically, censorship as a term in English goes back to the office of the censor established in ancient Rome. The censor was one of two magistrates of early Rome who acted as the census authority, and inspectors of moral who regulated the morals of the citizens, (Encyclopedia Britannica, 2012). Merriam-Websters Collegiate Dictionary defines Censor, to be a person who is authorized to read publications or correspondence or to watch theatrical performances and suppress in whole or in part anything considered obscene or politically unacceptable. As a practice, censorship is the control of what people may say or hear, write or read, or see or do, and suppression of material considered objectionable, harmful, sensitive, or inconvenient to the government or the citizen groups. The materials which are included within the scope of censorship commonly includes nudity, sexual activity, language, presentation of criminal acts, violence messages considered to be immoral in the context of a society. Traditionally censorship was associated with ideas about state oppression, intolerant governments or other powerful institutions controlling the minds of powerless citizens and societys dominated classes (Biltereyst, 2010). It was related to brutal strategies to limit freedom of speech, or to undermine artistic expression. It was even seen as part of a carefully orchestrated strategy of controlling or even silencing public debate in society. With the universal recognition of human rights and the right to communicate as a vital component, the exercise of film censorship in modern times is seen as violating the sanctity of the constitutionally granted freedom of speech and expression in liberal democracies (Kazmi,2001), and is mostly regarded as a relic of an unenlightened and much more oppressive age and hardly finds any favour among elite sections of a society. Daniel Biltereyst of the Centre for Cinema and Media Studies claim that censorship is more complex and constitutes more than simply banning, cutting and imposing restrictions from above by state institutions. This revelation is based on a broader definition of censorship and new theoretical underpinnings of the concept. New approaches argue that the state does not wield absolute power, and also that censorship institutions are not disconnected from society but are run by flesh-and-blood people with their own sensitivities, norms and values. This includes the existence of negotiations between the censors, the industry and film makers (Biltereyst, 2008). This new approach to censorship shifted the focus from the old institutionalized, interventionist censorship to a more culturalist notion of film censorship (Biltereyst, 2010). From this perspective, censorship was gradually accepted as a keen and sharp indicator of what a particular hegemonic group in society can tolerate at a particular moment. The wider social and cultural ideologies determining hegemonic groups activities present the framework for negotiation between industry, filmmakers, censors and their respective discourses, to achieve some form of consensus on the acceptability of certain images, scenes or films. This negotiation process makes it rather unlikely that film classification boards would take decisions going completely against societal sensitivities. The censor negotiations combine historical, sociological, aesthetic, and philosophical parameters and vacillate between the two extremes of the liberty of artistic expression and the moral responsibilities of audiovi sual representations. Reflecting the views of a section of the film industry Bhowmik claims that trends on censorship practice violates the sanctity of the constitutionally granted freedom of speech and expression Disagreeing with the popular notion of censorship as moral restraint, he argues that its true import lies in the propagation of political agendas, there being intricate interplay of policies of governance and strictures of censorship. It is claimed that bureaucratic manipulation, judicial laxity, vested interest and political or public pressure keep the institution of film censorship going in India (Bhowmik (2003:3149). Cinema can play a positive role in society in terms of providing entertainment, enhancing information and knowledge, sensitizing people about urgent issues of society, in creating sociability and offering catharsis (Bhakhry, 1995:71). Similarly, cinema can also play an equally negative role in teaching wrong values, generating social and sexual violence and crime, providing escape from reality into a dream world instead of facing up to the problems of life, encouraging adoption of destructive role models and in encouraging cynicism about social institutions (Bhakhry, 1995:71. It is these impacts of cinema on society which makes censorship an important issue and justifies the efforts put into this study. Genesis of Censor Restriction in Indian Cinema The institution of censorship in Indian cinema took roots soon after the birth of the indigenous film industry. The Indian Cinematograph Act of 1918 was enacted by the British government in India with the avowed aim of safety of the audiences, and the prevention of degrading of moral performances, though the real intentions, as was often alleged, were to pre-empt political issues perceived as threats to the British Raj in India (Bhowmik, 2003:3149).Regional Censor Boards were constituted at Bombay, Calcutta, Madras, Rangoon, and Lahore in 1920, to put a check, as was claimed, on sensitive issues, objectionable subjects, and forbidden scenes in foreign films. The first instances of censorship took place soon after the setting up of these regional censor boards when the 1921 film Bhakta Vidura was banned alleging that its protagonist bore a strong resemblance to Mahatma Gandhi. Following Indian independence, the Indian Cinematograph Act of 1918 was carried forward by the Indian leadership essentially as an attempt to cleanse or control the harmful western influence through the medium of film entertainment. The Indian leadership publicly stated that the sanctity of the well received principles of morality and behaviour would be invoked in matters relating to exhibition of films in the country(Bhowmik,2003: July 26). They emphasized the need for improvement in the moral and ethical standards in films. In 1951, all regional censor boards were brought under the unified command of a Central Board of Film Censors. The Indian Cinematograph Act 1918 was replaced by the Indian Cinematograph Act 1952, which was amended in 1982 and new censorship guidelines were issued in 1983. The law provides for appointment of a Central Board of Film Certification to certify films for public exhibition in India which functions with headquarters at Mumbai assisted by nine regional offices at Bangalore, Mumbai, Kolkata, Hyderabad, Chennai, Thiruvananthpuram, New Delhi, Cuttack and Guwahati. The law and the guidelines provide for appointment of the Board, their functioning and the issues to be considered while certifying a cinema for public exhibition in India. A Film certification Appellate Tribunal was established in 1984 at Delhi to hear appeals against the decisions of the CBFC. In the years that followed Indian independence, film censorship continues to vacillate between the two extremes of the growing right to freedom of expression view and public decency defined by group perceptions and interests. The then minister of information and broadcasting R.R. Diwakar characterized the newly framed CBFC as a dignified effort to model an effective medium of healthy entertainment, national culture, and mass education (Hunnings, 1967:228). The main objectives of film censorship, as per the certification guidelines, have been to ensure that The medium of film remains responsible and responsive to the values and standards of society; Artistic expression and creative freedom are not unduly curbed; and Censorship is responsive to social changes. As provided in the Indian Cinematograph Act 1952 including its subsequent amendments , films are certified relying on the judgment of examining and revising committees and are issued any of the following four types of certificates -U, UL. A, and S, as has been provided under the Indian Cinemagraph Act.1952. U (unrestricted exhibition) certificate is issued to a cinema which, in the opinion of the CBFC, is suitable for unrestricted public exhibition. UA (unrestricted public exhibition subject to parental guidance for children below the age of 12) certification is issued to a film in respect of which the board is of the opinion that it is necessary to caution that the question as to whether any child below the age of 12 may be allowed to see such film should be considered by the parents or guardians of such child. A (public exhibition restricted to adults only) certificate is issued to a cinema if in the opinion of the board its public exhibition is to be restricted to adults only. S'(public exhibition restricted to specialized audiences) certification of a cinema means the cinema is suitable for public exhibition restricted to members of a profession, for example Doctors. The CBFC is assisted in examination of films by members of Advisory Panels and Examining Committees, and issues certificates as suggested. The board examines films for certification in accordance with provisions contained in the Cinematograph Act, 1952, the Cinematography (Certification) Rules, 1983 and the guidelines issued in this regard by the government of India from time to time. While considering a cinema for certification as mentioned above, the CBFC may direct to delete or amend material that might be considered to be offensive by its audiences or may even refuse to allow a film to be screened commercially. The Film Certification Appellate Tribunal (FCAT) hears appeals against the decisions of the Censor Board in respect of certification of a film. The decisions of the tribunal are binding on the board and it disposes the matter in conformity with the order of the tribunal. Under the provisions of the Cinematograph Act, 1952 the Central Government is also empowered to send back a film for review by the Censor Board or to cancel or modify a certificate issued to a film under certain circumstances. Petitions can be filed in High Courts seeking a ban on screening of a film. IV. Artistic Freedom and its Limits Article 19(1) (a) of the Indian Constitution Guarantees to every citizen of India the right to freedom of speech and expression; also assures the freedom of media, though it is not separately stated there, unlike some other constitutions like that of the USA. The freedom of media is part of a larger right of freedom of speech and expression guaranteed to every citizen. The right to freedom of speech and expression includes within it, the right to collect and receive information from anywhere and through any legitimate means, the right to disseminate information and express opinion (Sawant, 1997). The freedom granted under 19(1) (a) is not absolute, and is subject to restrictions recognized by all liberal democracies as well as by international declarations and covenants. These restrictions are contained in Article 19(2) of the Indian Constitution, which states that freedom of speech and expression guaranteed by article 19(1)(a) shall not affect the operation of any existing law, or prevent the state from making any law, which imposes reasonable restrictions on the exercise of the freedom in the interests of sovereignty and integrity of India, the security of the state, friendly relations with foreign states, public order, decency or morality, or in relation to contempt of court, defamation or incitement to an offence. The restrictions have, of course to be reasonable meaning there by that; they must have a direct nexus with the ground on which they are imposed (Sawant, 1997). They should also not be in excess of the purpose sought to be achieved or supplant the freedom itself . Again, the media, when run as a business, is also subject to the restrictions, which may be imposed by the state on any business, under Article 19(6) of the constitution. The principles of the censorship set out in section 5-B of the Cinematograph (Amendment) Act, 1959 states: A film shall not be certified for public exhibition if, in the opinion of the authority competent to grant the certificate the film or any part of it against the interests of security of the state, public order, decency or morality, or involves defamation or contempt of court, or is likely to incite the commission of an offence. This sub section is in agreement with article 19(2) of the constitution. Sub-section (2) of section 5-B states, Subject to the conditions contained in sub-section -1, the central government may issue such directions as it may think fit, setting out the principles which shall guide the authority competent to grant certificate under this act in sanctioning films for public exhibition. In a celebrated Supreme Court judgment in 1970, in the case brought before it by K.A. Abbas, regarding his film A Tale of Four Cities declared that, censorship falls under constitutional guarantee of freedom of speech and expression and that while pre censorship of films does not contravene those guarantees per se, is still a justifiable issue and cannot be decided by a government official (Dayal, 1987). The Supreme Court has indicated that , Censorship in India (and pre-censorship is not different in quality) has full justification in the field of exhibition of cinema films and the censorship imposed on the making and exhibition of films is in the interest of the society. If the regulations venture into something, which goes beyond the legitimate opening to restrictions, they can be questioned on the ground that a legitimate power is being abused. We hold, therefore, that censorship of films, including prior restraint, is justified under our constitution (Vasudev, 1978). The enquiry committee on film censorship in 1968, known as the Khosla Committee, in its report submitted in 1969, said, in the case of films Censorship can be deemed to be reasonable restrictions on the right of freedom of expression. Provided that the nature and extent of this control or restriction is related to the maters mentioned in Article 19(2) of the Indian constitution. Censorship must be authorized by law, and must be confined within the limits permitted by law and the provisions of the constitution. To extend the scope of censorship to considerations of public taste and ban a mater which does not fall within the limits of the reasonable restrictions clause would not be legal(Vasudev,1979). As such, the legal boundaries of Artistic freedom and its limits are well settled. But, the issue beyond the legal framework, which comes into the fore in any discussion of the moral basis of cinema censorship, is its social impact. Social Impacts of Films Any discussion on films and society confronts a vital question dose cinemas have any impact on the society. There are two schools of thought on this issue among film makers. One line of thinking believe that films can never affect or reform the social body or the events taking place within it, but the other believes that the medium does have a direct or indirect impact on social streams, even though it may not be immediately perceptible. The former cites the example that just after a couple of excellent anti-war films were exhibited, the second world war engulfed humanity hence cinema cannot and should not offer any solutions for social problems raised by its writer and directors, by its content and style. The mere exposition of the problem is enough and there ends cinemas artistic obligation as well as compulsion. The later, however, stretches cinemas role further to promote a thought process and line of action where by the viewers are provoked into trying a change for the better. F ilms, which talked directly and movingly about the wrongs of society, go on to influence it and shape it along better lines. The most important contribution of cinema to society is that by sheer usage it has grown to be a standard reference for most kinds of questions and situations, where elementary knowledge and practice are needed (Rangoonwalla, 1995:7). The mass mind picks up such points largely and stores them in some mental corner, to be reactivated while seeking or giving answers and guidance. Some of the life patterns and conclusions propagated by them could be having social repercussions below the outer of everyday life. Violence, crime and sex are made to look easy and frivolous, without much of retribution to follow. The magic of cinema is virtually unfathomable. The very mention of cinema conjures up a rainbow of captivating images. A vital aspect of Indian cinema is its unifying character. The Indian films have been subtly albeit consistently promoting the ideas of national integration and communal harmony. A part of the socio-economic cultural transformation can be attributed to the cinema as films usually generate social mobility, fluidity and an overall sense of oneness among people of different backgrounds (Rangoonwalla, 1995:7).The society is ripe with cases of crimes and criminals being emulated from the screen and so also the attitude to suicide as a way of dejection, mostly in love. Fashion including smoking and drinking, in many cases, are inspired from cinema characters. The vast fan followings of stars like Rajesh Khanna, Amitabh Bachhan, Mithun Chatkrabothy are eloquent testimony to the social impacts of films. A study by Dr. Sativa Bhakry shows that Cinema can play both positive as well as negative roles in society. It can have positive impacts in terms of providing entertainment, enhancing information and knowledge, sensitizing people about urgent issues of society, in creating sociability and offering catharsis. It offers release from tensions of daily life. Cinema can also play an equally negative role in teaching wrong values, generating social and sexual violence and crime, providing escape from reality into a dream world of fantasy instead of facing up to the problems of life, encouraging adoption of destructive role models and in encouraging cynicism about social institutions (Bhakhry, 1995:71-76). VI. Philosophical Foundations of Cinema Censorship Platos polemics of art and artists urged strict censorship of the arts because of their influence on moulding peoples characters (Rufus, 2010). Using his theory of forms, Plato claimed that artists and poets couldnt usually explain their works; as they are seized by irrational inspiration, a sort of divine madness (Bruce, 1998). Much of his writings reflect the belief that the vital opinions of the community could be shaped by law and that men could be penalized for saying things that offended public sensibilities, undermined common morality, or subverted the institutions of the community (Jowett, 2010). Acclaimed film critic and a spiritual champion of the right to freedom of expression, Noel Burch (1973) approved the censorship mechanism when he claimed I doubt if anybody will advocate freedom from interference of the state machinery to be extended to the commercial exploitation of a powerful medium of expression and entertainment like cinema. One can imagine the results if an unbridled commercial cinema is allowed to cater to the lowest common denominator of popular taste, especially in a country which after two centuries of political domination , is still suffering from confusion and debasement of cultural values. Freedom of expression cannot, and should not be interpreted as a license for the cinemagnates to make money by pandering to and thereby propagating, shoddy and vulgar taste. While emphasizing the role of cinema as a vehicle of modernism, Indias first Prime Minister Pt. Jawaharlal Nehru has also advocated some amount of social control to ward off its bad effects (Vasudev, 1978:107). Nehrus response to a public petition urging him to curb the evil influences of films not only brought the citizenry within the domain of film censorship but also legitimised their exercise of power. Tanuja Chandra claims that the artists have every right to give expression to the work of art and viewers have an equal right to reject it, if they do not like it either in part or whole. Therefore, cinema like other potent media, such as press, drama and fiction should be left under the common law. The entertainment part of cinema, she argues is of much important than the emotional part. But, it seems, the Indian society has still miles to go before accepting this argument. Veteran actor turned Member of Parliament Satrughna Sinha claims that in a country like India films reach the widest possible and most diversified audience. As a medium of mass communication it can exercise the most tremendous and potent influence on the public. The rampant use of blatant sex and gruesome violence (as commodities for sale by the producers) can terribly shake a nation; the ruinous elements can easily shatter the society before the common law can give protection. As such censorship cannot be unreas onable, if it is within limits (TOI, 2006). Sinha disagrees with Tanuja Chandras suggestion that it should be left to the public to decide what to see and what not and says it cannot be left entirely to the public, this way even blue films could be fair game.(Thapar, 1998). Even he rejects former Censor Board chief Vijay Anands suggestion to replace the system of cuts with ratings and claims that replacing the present system of cuts with ratings will reduce our Technicolor cinema into blue films (Sengupta, 2002). John Dayal Claims that more and more people, especially the younger, look forward to watch the blatant display of sex and violence on the screen. If this virus is allowed to the artery of our national blood, the society will be infested with unruly elements with hardly any care for our social values and traditional tenets, which will eventually lead to chaos and anarchy in the society. Curbs are, therefore, necessary to protect the moral health of the nation and to ensure that cinema does not hurt the sensibilities or interests of the extraordinarily heterogeneous people that constitute the Indian nation (Dayal, 1987:61). Acclaimed film critic Nikhat Kazmi finds no harm in showing a couple kissing as a mark of love and affection, because rapes and murders are not caused only because of films; rather they are the prime instincts of belligerence and sex that are inherent in every human being. She claims that censorship is irrelevant in the present age when cyber space offers its unlimited frontiers at the click of a mouse (Kazmi, 2002). When satellite television brings it all unhindered into the bedroom itself, censorship has virtually nothing to do with the Indian Cinema. Responding to the demands of the digital era, many nations have, in fact, repealed their obscenity laws and have dropped legal barriers against pornography for adults. Supporting these arguments, Tanuja Chandra, an acclaimed film producer in India, terms the Indian censorship guidelines totally redundant. She says the censor rule book, a relic of British colonialism, is completely outdated, it sticks out like a priest who tries to cur b freedom of expression with a ruler in his hands(Kazmi,2002). Citing the censor board decisions as irrational and inconsistent, some film makers claim that at times the censors object to sex, at times to violence and at times even to something as ridiculous as a woman smoking a cigarette (Jha, 1999). Hinting at the vulnerability of the censors, veteran film actor, producer and director Dev Anand says that the Censor Boards limited authority and accountability to the central government, in fact, leads to its play-safe attitude. He opined that the censor board is a puppet in the hands of the central governmentà ¢Ã¢â€š ¬Ã‚ ¦ guidelines seems to change every time a government changes (Jha, 1999). Opposing censorship in any form, he argue that every clipping in a film is condemnable and only rating is permissible as in the Hollywood film industry. These conflicting arguments and the apparent vertical split in the film industry shows our state of confusion and failure in taking a categorical position on the issue. Perhaps, the country has not yet reached a stage where censorship in cinema is to be scrapped altogether. The safest choice, therefore, is to take appropriate steps to make our censor mechanism more effective rather than attempting to abolish it. VII. Research Design and Methods Analysing a complex issue like film censorship demands a multidisciplinary approach. Constitutional and legal provisions, judgements of Supreme Court and High Courts, observations of various committees and commissions on limits of the rights

Characteristics of the leadership process

Characteristics of the leadership process Stogdills definition has three key components. First, it defines leadership as an interpersonal process in which one individual seeks to shape and direct the behaviour of others. Second, it sets leadership in a social context. In which the members of a group to be influenced are subordinates or followers. Third, it establishes a criterion for effective leadership in goal achievement, which is one practical objective of leadership theory and research. Most definitions share these processual, contextual and evaluative components. Some key charachteristics of the leadership process Leadership is a process of influencing others primarily through the use of noncorecive influence techniques. This charachteristics distinguishes a leader from a dictator. Leadership influence is goal directed to attain defined group or organisational goals There are five approaches to the study of leadership: Trait spotting: attempts to identify the personality trait and other related attributes of the effective leader in order to facilitate the selection of leaders. Style counselling :attempts to characterize different leadership behaviour patterns to identify effective and ineffective leadership styles. In order to improve the training and development of leaders. Context fitting: contingency theories which argue that the effectiveness of particular leadership behaviours is dependent on the organisational and cultural setting, which can also facilitate leadership awareness and training. New leadership perspective approaches: which identify new leaders, superleaders and transformational leaders as heroic and inspirational visionaries who give purpose and direction to others, with an emphasis on senior executives and politicians whose motivational role is said to be central to organisational strategy and effectiveness. Dispersing the role: a recent perspective which notes that leadership behaviour is not confined to those with formal leadership roles but can be observed across the organisation hierarchy, and thus one aspect of the new superleadership role is to develop self -leadership skills in others. Any study of leadership would be incomplete without an understanding of the debate between leaders Vs managers Leadership versus management We first have to deal with one crucial question: what is the difference between leadership and management? Some commentators argue that these terms are synonymous, as leadership is simply one facet of the management role. Other commentators argue that this distinction is significant. Leaders and managers play different contributions: leaders have followers, managers have subordinates. Those who make a clear distinction portray the leader as someone who develops visions and drives new initiatives, and portray the manager as someone who monitors progress towards objectives to achieve order and reliability. The leader is prophet, catalyst and mover-shaker, focused on strategy. The manager is operator, technician and problem solver, concerned with the here -and- now of goal attainment. The key distinguishing feature here is orientation to change . As Warren Bennis and Burt Nanus (1985, p.21) observe, managers do things right, while leaders do the right thing. Leadership versus Management Creating an agenda Establishes direction: Plans and budgets vision of the future, develops strategies decides actions and timetables, for change to achieve goals allocates recourses E Leadership functions Management functions Developing people Aligning people: Organizing and staffing: communicates vision and strategy, decides structure and allocates staff, influences creation of terms which develops policies, procedures and accept validity of goals Monitoring Execution Motivating and inspiring: Controlling, problem solving: energizes people to overcome obstacle, monitors results against plan and satisfies human needs takes corrective actions Outcomes Produces positive and sometimes produces orders, consistency and dramatic changes Predictability Tutorial question Discuss: Modern day organisations need leaders or managers Please discuss and give relevant examples to justify your answer. Power: what is it, and how can I get more? Leadership is about influencing the behaviour of others. One cannot be a leader without followers. One key attribute of followers is that they must be willing to obey. Leadership is a property of the relationship between leader and follower. We need to know why people are willing to let themselves be influenced by some individuals and not by others. We thus need to understand the nature of compliance. Leadership and power Power is a useful concept with which to explain the social process of interpersonal influence. Power is a critical dimension of leadership, and the two terms are often used with the same or similar meanings: a leader is someone with power, powerful individuals are leaders. We can thus define power in much the same way that we have defined leadership-as the ability of an individual to control or influence others, or to get some-one else to do something that they would perhaps not do. There are different sources of power to name a few information power, affiliation power expert power, all these power bases are interrelated. The exercise of one power base may affect a leaders ability to use another. The leader who resorts to coercive power may for example lose referent power. The leader may be able to use legitimate power to enhance both referent and expert power. A leader can operate from multiple sources of power and few leaders may be able to rely on a single power base. Please see table: Sources of power p+ are positive sources of power p- are negative sources of power POWER BASE EXPLANATION PERCEIVED AS Reward remuneration, award, compliment, symbolic p+ gestures of praise Coercion physical or psychological injury, symbolic gestures of disdain, demotion, unwanted transfer, withholding resources p- Authority Management right to control, obligation of others p- to obey, playing the boss and abusing authority exercise of leadership in times of crisis or need p+ Referent identification based on personal characteristics, sometimes on perception of charisma; or reciprocal identification based on friendship, association, sharing information, common interests, values and preferences p+ Expert Possession of specialized knowledge valued by Others, used to help others, given freely when solicited. p+ Unsolicited expertise creates barriers; expertise Offered condescendingly is coercive; withholding expertise in times of need p- Information access to information that is not public knowledge, because of position or connections; can exist at all organizational levels; secretaries and personal assistants to executives often have information power, and can control information flows p- Affiliation borrowed from an authority source-executive Secretaries and assistants act as surrogates for their Superiors p+ acting on their own self-interest; using negative affiliation power by applying accounting and personal policies rigidly p- Group collective problem solving, conflict resolution, creative brainstorming; group resolution greater Than the individual contribution. p+ a few individual dominating the proceedings, groupthink p- Tutorial question Discuss : Which power base or which combination of power bases would you expect to be most effective for an organisation leader in current times? Five approaches to Leadership Research on leadership shows five main approaches in the study of leadership and that leadership theories have evolved gradually starting from the Trait spotting approach to New Leadership theories Trait spotting: the research for personality markers For the first four decades of the twentieth century, researches assumed that they could identify the personality traits of leaders It would then be possible to select individuals who possessed those traits and to promote them into leadership position. This search for the qualities of good leaders was influenced by great man theory, which claims that (predominantly male) leaders are born as such, and emerge to take power, regardless of the social, organisational or historical context. Great man theory is a historical perspective based on the premises that the fate of societies, and organizations, is in the hands of key, powerful, idiosyncratic (male) individuals who by force of personality reach positions of influence from which they can direct and dominate the lives of others. Typical list of qualities: Strong drive for responsibility; Focus on completing the task; Vigour and persistence in pursuit of goals; Venturesomeness and originality in problem solving; Drive to exercise initiative in social settings; Self-confidence; Sense of personal identity; Willingness to accept consequences of decisions and actions; Readiness to absorb interpersonal stress; Willingness to tolerate frustration and delay; Ability to influence the behaviour of others; Capacity to structure social systems to the purpose in hand. Rosemay Stewart (1963) cites a study in which American executives were asked to identify indispensable leadership qualities. They came up with the following fifteen traits: judgement initiative integrity foresight energy drive Human relations skill decisiveness Dependability emotional stability fairness ambition dedication objectivity Co-operation Limitations of the trait spotting theory It is difficult to challenge the list of qualities cited by either Stogdill or Stewart. Can we say that effective leaders should lack judgement, be low in energy, be undependable, lack drive, ambition, creativity and integrity and have little foresight? What happens when we compare Stewart with Stogdill? Both identify drive as a key trait. However, Stogdill lists venturesomeness, self-confidence, stress tolerance and system structuring as traits which Stewarts omits. Stewart identifies foresight, fairness, integrity, fairness and co-operation, which are missing from Stogdills list. Traits spotting presents several difficulties. First, there are more attributes here than personality traits. Second, these attributes are vague. Third, many of the items on these lists describe skills and behaviour patterns which have to be observed, rather than personality traits that can be assessed by questionnaires or interview: persistence in pursuit of goals, ability to influence others. It is difficult to see how trait spotting can be used effectively in leadership selection context, as originally intended. A further problem lies with the observation that one list of good leadership qualities is as good as another. Stogdills review revealed some overlap between research findings, but it is also revealed disagreement and inconsistency. This line of research has been unable to establish a consistent set of leadership traits of attributes. Leadership is about power and influence, the chemistry of which it is difficult to analyse in terms of personality traits. Style counselling: the search for effective behaviour patterns Disillusionment with the traits approach meant that leadership, management and supervisory style became a major focus for research. Attention switched from selecting leaders on personality traits to training and developing leaders in appropriate behaviour patterns. This research tradition argues that a considerate, participative, democratic and involving leadership style is more effective than an impersonal, autocratic and directive style. Two research projects, the Michigan and Ohio studies, in the 1940s and 1950s underpinned Employee- centred behaviour: focusing on relationships and employee needs; employee-centred behaviour: focusing on relationships and employee needs job-centred behaviour : focusing Consideration is a pattern of leadership behavior that demonstrates sensitivity to relationships and to the social needs of employees. Initiating structure is a pattern of leadership behavior that emphasizes performance of the work in hand and the achievement of product and service goals. Consistent with the Michigan studies, the Ohio results identified two categories of leadership behaviour, consideration and initiating structure. The considerate leader is needs- and the relationship- oriented. The leader who structures work for subordinates is task-oriented. The considerate leader is interested in and listens to subordinates, allows participation in decision making, is friendly and approachable, helps subordinates with personal problems and is prepared to support them if necessary. The leaders behaviour indicates genuine trust, respect, warmth and rapport. This enhances subordinates feeling of self-esteem and encourages the development of communications and relationships in a work group. The researches first called this leadership dimension social sensitivity. The leader initiating structure plans ahead, decides how thing are going to get done, structures tasks and assigns work, makes expectation clear, emphasizes deadlines and achievement, and expects subordinates to follow instructions. The leaders behaviour stresses production and the achievement of organisational goals. This type of behaviour can stimulate enthusiasm to achieve objectives as well as encouraging and helping subordinates to get the work done. This is the kind of emphasis that the scientific management school encouraged, except that here it is recognised that task orientation can have a positive motivating aspect. The researches first called this leadership dimension production emphasis. Consideration and structure are independent behaviour patterns and do not represent the extremes of a continuum. A leader can emphasize one or both. Job satisfaction is likely to be higher and grievances and labour turnover lower where the leader emphasizes consideration. Task performances, on the other hand, is likely to be higher where the leader emphasizes the initiation of structure. Inconsiderate leaders typically have subordinates who complain and who are more likely to leave the organisation, but can have comparatively productive work groups if they are high on initiating structure. Initiating structure High low High performance low performance High few grievances few grievances Low turnover low turnover Consideration Low High performance low performance Many grievances many grievances High turnover high turnover Figure 1 : The Ohio State leadership theory predictions The influential work of another University of Michigan researcher, Rensis Likert(1961), reinforced the benefits of considerate performance-oriented leadership. He found that supervisors in highly productive sections were more likely to: Receive general as opposed to close supervision from their superior; Give general as opposed to close supervision to their subordinates Enjoy their responsibility and authority; Spend more time on supervision; Be employee- rather than production-oriented Supervisors in sections where productivity was low were production-oriented and concentrated on keeping their subordinates busy on achieving targets on time. The effective supervisors were not just concerned with employee needs. They were seen as subordinates as emphasizing high performance and had a contagious enthusiasm for achieving goals. Likert and his team identified four main styles or systems of leadership: System 1: Exploitative autocratic, in which the leader Has no confidence and trust in subordinates; Imposes decisions, never delegates; Motivates by threat; Has little communication and team work. System 2: Benevolent authoritative, in which the leader Has superficial, condescending trust in subordinates; Imposes decisions, never delegates; Motivates by reward; Sometimes involves subordinates in solving problems. System 3: Participative, in which the leader Has some incomplete confidence and trust in subordinates; Listens to subordinates but controls decision making; Motivates by reward and some involvement; Uses ideas and opinions of subordinates constructively. System 4: Democratic, in which the leader Has complete confidence and trust in subordinates; Allows subordinates to make decisions for themselves; Motivates by reward for achieving goals set by participation; Shares ideas and opinion. Likerts research showed that effective supervisors were those who adopted either system 3 or system 4 leadership, what Likert called and alternative organisational lifestyle. Tutorial question: The style counselling leadership approach is extremely relevant in current times Discuss this statement. Context fitting: the development of contingency theories The Michigan and Ohio perspectives offer leaders one best way to handle followers, by adopting the high-consideration, high-structure ideal. This advice is supported by the fact that most people like their leaders to be considerate, even when they are performance- oriented as well. The main criticism of this perspective lies with the observation that one leadership style may not be effective in all circumstances. Departing from one best way, Robert Tannenbaum and Warren Schmidt (1958) presented the autocratic- democratic choice as a continuum, from boss centred leadership at one extreme to subordinate- centred leadership at the other. This is illustrated in figure 2 Subordinate-centred leadership Boss- centred leadership The contingency theory of leadership is a perspective which states that leaders to be effective must adapt their style in a manner consistent with aspects such as the work context, attributes of workers and the nature of the work to be done Use of authority by the manager Area of freedom for subordinates Manager Manager Manager Manager presents Manager presents Manager defines Manager permits makes decisions sells presents ideas tentative decision problem, gets limits; asks group subordinates to and announces it. Decisions. and invites subject to change. suggestion, makes to make decision. function within limits questions. Decision. defined bysuperior. The Tannenbaum-Schmidt continuum of leadership behavior The steps in this continuum are represented as alternatives for the leader; their article was subtitled should the manager be democratic or autocratic- or something in between? Tannenbaum and Schmidt argue that the answer depends on three sets of forces: Forces in the manager personality, values, preferences, beliefs about Employee participation, confidence in subordinates Forces in the subordinates need for independence, tolerance of ambiguity Knowledge of the problem, expectations of involvement Forces in the situation organizational norms, size and location of work Groups, effectiveness of teamworking, nature of The problem Having concentrated on forces in the manager, having challenged the notion of one best way, to lead, research now considered aspects of the context in which the leader was operating: the people being led, the nature of the work they were doing, and the wider organisational setting. This perspective suggests that leaders must be able to diagnose the context and be able to decide what behaviour will fit. As the best style is contingent on the situation, this approach is referred to as the contingency theory of leadership. Tutorial question Leadership research and theory seems to be consistent in arguing that a considerate, employee- cantered, participative and democratic style is more effective. What factors in an organisational context would make an inconsiderate, goal- centred, impersonal and autocratic leadership style more effective? Contingency theory of leadership contd Another influential contingency theory of leadership was developed by Paul Hersey and Ken Blanchard (1988). They believe that leaders can alter their style to fit the context. Hersey and Blanchard call their approach situational leadership, summarised in fig 3, which describe leader behaviour on two dimensions. The first dimension (horizontal axis) concerns task behaviour, or the amount of direction a leader gives to subordinates. This can vary from specific instructions, at one extreme, to complete delegation, at the other. Hersey and Blanchard identify two intermediate positions, where leaders either facilitate subordinates decisions or take care to explain their own. Situational leadership is an approach to determining the most effective style of influencing, taking into accounts of direction and support the leader gives, the readiness and maturity of followers to perform a particular task. The second dimension (vertical axis) concerns supportive behaviour and the amount of social backup a leader gives to subordinates. This can vary from limited communication, at one extreme, to considerable listening, facilitating and supporting at the other. The model establishes four basic leadership styles, labelled S1 to S4 S1 Telling: High amounts of task behaviour, telling subordinates what to do, when to do it and how to do it, but with little leadership behaviour. S2 Selling: High amounts of both task behaviour and relationship behaviour. S3 Participating: Lots of relationship behaviour and support, but little direction of task behaviour. S4 Delegating: Not much task behaviour or relationship behaviour. Share ideas and Explain decisions and provide Facilitate decision making. Opportunity for clarification. PARTICIPATING S3 S2 SELLING DELAGATING TELLING Turn over responsibility Provide specific instructions For decisions and and closely supervise Implementation performance. S4 S1 (Supporting Behavior/Relationship Behavior R RELATIONSHIP BEHAVIOUR Low TASK BEHAVIOUR high (GUIDANCE) High Moderate low R4 R3 R2 R1 Able and willing or confident Follower Readiness Able but unwilling Or insecure Unable and unwilling Or insecure Unable but willing Or confident Follower directed leader directed Hersey and Blanchard also argue that the readiness of followers to perform a particular task is a key factor. This is explained by the lower portion of the figure in which follower readiness is drawn on a continuum, with insecure subordinates unwilling to act at one extreme to confident followers able and willing to perform at the other. Superimpose the readiness continuum on the top half of the model and you have a basis for selecting an effective leadership style. It is compelling and consistent with other theories to suggest that insecure subordinates need telling while willing and confident groups can be left to do the job. Tutorial question; Take an organisation of your choice and discuss the relevance and significance of the Hersey and Blanchard situational leadership theory. Leadership in the twenty-first century Two related trends in leadership thinking are now evident: Recognition of the role of heroic, powerful, charismatic, visionary leader. Recognition of the role of information leadership, at all levels. These trends appear to be contradictory. We have the new leader, who is a rational figure motivating followers to superlative levels of achievement. However, we have also the super leader, who is able to lead other lead themselves .The super leader thus encourage, develops and co-exists with informal leadership dispersed throughout the organisation hierarchy. The new leader is an indispensable and inspirational visionary, a coach, a facilitator concerned with building a shared sense of purpose and mission, with creating a culture which ensures that everyone is aligned with the organisations goals and is skilled and empowered to go and achieve them. The super leader is a leader who is able to develop leadership capacity in other, developing and empowering them, reducing their dependence on formal leaders, stimulating their motivation, commitment and creativity. The new leadership theory originates from the work of McGregor Burns (1978), who distinguished between transactional and transformational leaders. The transactional leader is a leader who treats relationship with followers in terms of an exchange, giving followers what they want in return for what the leader desires, following prescribed tasks to pursue established goals. Transactional leaders see their relationship with formers in term of trade, swaps or bargains. Transformational leaders are characterised as individuals who inspire and motivates others to go beyond contract, to perform at unexpected levels. Although Burns saw these two types of leadership it was easy to see why some commentators equate transactional with management, and transformational with leadership. The transactional leader is a leader who treats relationship with followers in terms of an exchange, giving followers what they want in return for what the leader desires, following prescribed tasks to pursue established goals. The transformational leader is a leader who treats relationships with followers in terms of motivation and commitment , influencing and inspiring followers to give more than mechanical compliance and to improve organisational performance Transformational leadership occurs when leaders: Stimulates others to see what they are doing from new perspectives; Articulate the mission or vision of the organisation; Develop others to higher levels of ability; and Motivates others to put organisational interest before self-interest. They achieve this, according to Bass and Avolio, by using one or more of Idealised influence act as role models, attract admiration, respect and trust, put needs of others before personal interest, take risks and demonstrate high standards of ethical conduct Inspirational motivation motivate and inspire by providing meaning and challenge, arouse team spirit, show enthusiasm and optimism, communicate expectations, demonstrate commitment Intellectual stimulation question assumptions, reframe problems, approach old issues in new ways, encourage innovation and creativity, avoid public criticism of mistakes Individualised consideration attend to individual needs for growth and achievement, act as coach or mentor, create new learning opportunities, accept individual Differences, avoid close monitoring. The transformational leader is a leader who threats relationship with followers in terms of motivation and commitment, influencing and inspiring followers to give more than mechanical compliance and to improve organizational performance. It is tempting to regard the profusion of new terms and the shift in emphasis in leadership theory and research as a systematic development of earlier ideas. However, the identification of new, super, transformational leaders represent a simplification of the concept of leadership, returning to trait spotting (hunt the visionary) and overlooks what is known about the influences of a range of contextual factors on leadership effectiveness. Tutorial question Considering senior business and political leaders with whom you are familiar, either directly or through the media, which come closest to these definitions of new leader, super leader and transformational leader? The new, super, transformational leader looks like a one best way approach. Does this vindicate trait spotting and discredit contingency perspectives? Dispersing the leadership role In the distinction between leadership and management, orientation to change is a defining characteristic, a distinctive mark of the leader. These results suggest, therefore, that leadership is a widespread phenomenon. Leadership behaviours are dispersed rather than concentrated in the hands of formally appointed managers. Leadership functions are best carried out by people who have the interest, knowledge, skills and motivation to perform them effectively. This observation is reinforced by the development of self-managing autonomous teams, which often have no leaders, or have coach-facilitators whose role is to develop team skills. These coaching- facilitating are super leaders. Recognition of dispersed leadership does not imply a shift of focus away from formal, senior figures. It may be useful to separate notions of leadership from formal positions and prestige job titles. However, it is necessary to recognise that senior figures with prestige title continue to exercise leadership roles and functions as well. This twin-track approach, which combines recognition of visionary new leadership with the notion of a widely dispersed leadership decoupled from high office, is illustrated by Warren Bennis and Burt Nanus (1985). Their model of twenty-first century leadership (in which the new role of the leader is to be (leader of leaders) is summarised in table 4.

Methods of Social Investigation :: essays research papers fc

Methods of Social Investigation Emma Woodmansee 'Describe how you would plan and undertake an investigation into why some of this College's students do not complete their degree courses.' (You have been given only 100 to finance the study; and one term's sabbatical.) Define the variables in the given title After a Research Statement has been formulated it is very important that the researcher defines any variables within it. A variable is any word whose meaning may be ambiguous or which could have several different meanings. This is a crucial stage in the planning process as a vague title renders any results at the end of the research without true meaning. In this case, the Research Statement is the given title ‘Describe how you would plan and undertake an investigation into why some of this College's students do not complete their degree courses.' Within this Research Statement there are several variables : ‘college's', ‘students', ‘complete' and ‘degree courses'. These variables will be defined as follows: `College's' We will take this to mean students at Royal Holloway and Bedford New College, University of London. `Students' Undergraduates on a first degree (excluding post graduates and so on). `Complete' Graduate `Degree courses' The course for which the student originally registered. By defining the variables above there can be no confusion as to the meaning of the Research Statement. This process also helps the researcher to focus on the group of people that he wishes to study. Decide on the purpose of the research Having defined the variables in the Research Statement, the researcher now needs to focus his attention on the purpose of the research, and consequently lay down the Research Objectives. This part of the planning process allows the researcher time to consider what he hopes to achieve from the research and ensures that the research represents his objectives. The purpose of our research is to identify the reasons for students failing to complete the degree course for which they were originally admitted (variables already identified). The results of the research would allow the college to take action to encourage students to continue their studies and could even be used to aid the selection process and perhaps prevent problems from the outset. This is the final purpose of the research. Who is to be studied The researcher needs to identify the group of people upon which to base the study. The process is made easier by the fact that we have already defined the variables in the Research Statement. The research group has been thus so far defined as those students of Royal Holloway and Bedford New College, University of London who did not graduate from the first degree course for which they

The Salem Witch Trials :: American America History

The Salem Witch Trials Why do you hurt these children? I do not hurt them. I scorn it. Have you made no contract with the devil? No! Mr. John Hathorn, a Judge involved in the witchcraft case of Sarah Good, then asked all of the afflicted children to look upon her and see if this was the person that had hurt them so. They all gazed at Goody Good and said that this was the person that tormented them-presently they were all tormented. Puritanical beliefs had all of Salem truly believing that witches rode on broomsticks across the sky every night alongside the devil himself. They believed that these mere humans could send their "specter" out and haunt the children of their town. Proof of their belief follows, in an excerpt from Cotton Mather's Memorable Providences: Go tell Mankind, that there are Devils and Witches; and that tho those night-birds least appear where the Day-light of the Gospel comes, yet New-Engl. has had Exemples of their Existence and Operation; and that no only the Wigwams of Indians, where the pagan Powaws often raise their masters, in the shapes of Bears and Snakes and Fires, but the House of Christians, where our God has had his constant Worship, have undergone the Annoyance of Evil spirits. Go tell the world, What Prays can do beyond all Devils and Witches, and What it is that these Monsters love to do; and through the Demons in the Audience of several standers-by threatned much disgrace to thy Author, if he let thee come abroad, yet venture That, and in this way seek a just Revenge on Them for the Disturbance they have given to such as have called on the Name of God. Rebecca Nurse Goody Nurse was a highly regarded, pious pillar of the community who unfortunately could not withstand the power of hysteria. There were many reasons that Rebecca was accused, but it was mostly the hatred exhibited towards her by the Putnam family. She was against Samuel Parris as Reverend of the Salem Town Church, while the Putnam family was his friend, and her husband was at war with the Putnam family estate over some land. Rebecca exuded a saint-like presence over the dark days of the witch-hunt. After her accusation, thirty-nine of the most prominent leaders of the community signed a petition attesting to Rebecca's goodness of heart. Even one of her original accusers, Jonathan Putnam, put his name to the appeal.

The Sign of the Loincloth: Jeremiah (13:1-11) :: essays research papers fc

The Sign of the Loincloth: Jeremiah (13:1-11)   Ã‚  Ã‚  Ã‚  Ã‚  The first eleven verses of chapter thirteen of Jeremiah are a very distinctive portion of an already unique book. Jeremiah’s vision of the sign of the loincloth is an affluent passage whose depth cannot be fully understood without a proper exegetical exploration. I intend on doing an exegesis on this passage of Jeremiah. The language and symbols used held significance easily understood by the original audience, yet are difficult to comprehend by modern audiences. The main significance of this piece is not the ruin of the people of Judah, rather the lack of an offering of hope which usually accompanies the prophecies and visions of Jeremiah. The complexity of the passage, coupled with the depth of scholarly research accompanying it make it a challenging, yet fulfilling passage for a deeper exegetical study.   Ã‚  Ã‚  Ã‚  Ã‚  The prophet Jeremiah prophesied for a long period of time. Most scholars agree that the dates for the career of Jeremiah begin sometime around 630 BC and end sometime very soon after the fall of Judah to the Babylonians in 586 BC. The book of Jeremiah is a composition highlighting this long career spanning numerous years and an equally numerous number of monarchs. J.A. Thompson, in his commentary on Jeremiah, highlights that the dates for this passage are hard to narrow down, yet many scholars align with one particular interpretation. He believes that the date for the opening passage of chapter thirteen occurred sometime around the battle of Carchemish in 605 B.C. After this battle, Jehoiakim, King of Judah, shifted his main alliance from Egypt to Nebuchadreaazr of Babylon. His logic for this date is very sound. Overman 2 He indicated that the nature of the piece is representative of a shift of both power and allegiance. During this time period, Babylon and to some extent Assyria re-emerged as the predominant powers in the Ancient Near East. The re-emergence of Babylon as the dominant nation brought them into a closer connection with the kingdom of Judah, thereby bringing the Babylonian dominance into the forefront of Jewish thought, especially for the prophetic faction. The greatest concern for the prophets, including Jeremiah, would have been the return of the Babylonian gods Baal and Asheroth to the forefront of Jewish worship. The Jewish people, particularly the kingdom of Judah, had long rotated their allegiance between Yahwehistic worship and the worship of Babylonian fertility gods. Thompson argues, and is agreed with by many scholars including J.

How does this opening prepare the reader for what is to come in the novel? Essay

Throughout the opening chapter of ‘Lord of the Flies’ there are many events which foreshadow later events of the novel. Golding sets the beginning of the novel at the site of the plane rash, the scar. The scar had been ‘smashed’ and had ‘shaken tree trunks’. The boys’ presence on the island has already imprinted the island. It foreshadows the future corruption the boys will make on the previously uninhabited island. There are also hints of the dangerous side of the island. A bird described as a ‘vision of red and yellow’ – nature’s warning colours for danger – sounded a ‘witch-like cry’ The ‘witch-like’ description of the cry foreshadows the ritualistic, savage and tribal state most of the boys will descend to. The potential danger is also shown by the twigs and thorns having ‘scratched’ Piggy. Additionally, the fruit is obviously inedible and causes Piggy ‘pain’, a further demonstration of the island’s ‘bad’ side. This foreshadows the island’s many features that help contribute to the boys’ future: the pigs descending the choir into savage hunters; the rock and cliff edge contributing to Piggy’s death; its location isolating the boys from civilisation. Another event prepared by the opening is Piggy and Ralph’s relationship. The contrast between the two characters is noticeable from the start. Piggy is shown to be rational and intelligent, an incredibly useful trait in the future. Whilst Ralph shows a childish innocence and optimism – ‘He’ll be back’. Ralph originally ignores Piggy; he is ‘obviously uninterested’ in Piggy’s rambles. However, he gradually begins to respond to Piggy’s questions and he ‘looked interested’. This foreshadows how Ralph and Piggy’s friendship will develop in the novel and how Ralph will come to value and appreciate Piggy’s thoughts and contributions. Additionally, Piggy ‘took off his glasses and held them out to Ralph’. This is a significant moment for many reasons. Firstly, it shows the trust already in their friendship; Piggy is reliant on the glasses to see and, without them, would be vulnerable. Secondly, the glasses come to be of great importance in the novel. They are the only piece of help from the outside World and are a necessity for starting the fires which get the boys rescued in the end. Lastly, they symbolise Piggy’s clear-sightedness and insightful thinking which he gives to Ralph in later chapters when he is chief which proves to be invaluable information for Piggy. The line, said by Piggy: â€Å"I can hardly move with all these creepers† Could be a hint towards the littluns misinterpretation of the creepers being the Beast. The creepers restricting Piggy’s movement could be a reference towards how the boys stayed primarily on the beach, the safest and most civilised place, away from the mysterious and potentially dangerous hidden depths of the forest. In conclusion, I think Golding used a range of significant details in the opening of ‘Lord of the Flies’ which are parallels of events which occur in later chapters. This provides an endearing journey with the boys’ life with ‘no grown-ups’ and no impending rules of civilisation.