Customer Service at Ll Bean

airlift This case discusses the node emolument initiatives of LL attic, Inc, a US-based multichannel retailer. LL Bean had evolved from being a mail order company selling hunting boots into a leash international retailer selling apparels, home furnishings and outdoor equipment. Its endeavor was to cant quality products at reasonable prices and offer excellent customer usefulness to customers. In its 98-year long history, the company had preserved the customer-centric tradition set by the founder and had, over the years, molded its operational policies to provide superior acquire experience to customers.The company believed that a satisfied customer helped build customer loyalty and encouraged repeat purchases, which were essential to achieve success in the retail business. The case discusses in detail the customer-friendly policies of LL Bean and the customer dish practices that had resulted in its being recognized as a customer swear out champion by consumers and industry observers. This also helped the company to perform discontinue than its rivals during the global economic recession of 2007-2009.Experts felt that the companys superior customer service provided it with a competitive edge. The case will help students to (1) sympathize the greatness of customer service, particularly in the retail industry (2) study the customer-centric policies of LL Bean and the various practices that the retailer followed to provide superior customer service (3) understand how the customer-centric policies and practices contributed to the success of LL Bean and (4) explore strategies that LL Bean could adopt in the next to attract more customers.This case is designed for MBA / MS students and is intended to be part of the marketing management curriculum. It can also be utilize in the business strategy curriculum. The teaching note includes the abstract, teaching objectives and methodology, duty assignment questions, feedback of the case discussion, and additi onal readings and references. It does not contain an analysis of the case.