Starbucks :: essays research papers

Starbucks is a corporation that offers specialty burnt umbers, coffee beans, frosty blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing.SWOTSTRENGTHS2000 pronounced 5th consecutive year of sales increase.Low long-term debt to fairness ratio of 0.01, company has good financial standing.1993, Opens second roasting appoint in Kent, Washington in order to maintain on-time production and delivery, accordingly in 1995 opened state of the art roasting facility in York, Pennsylvania. Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the historied coffee bar that it is today. In 2000, Schultz assumed role of chairman and headway global strategist.WEAKNESSESLow presence in third largest coffee market, lacquer and Asia.Limited (currently increasing) channels of distribution. OPPORTUNITIESSchultz sees opportunity to make coffee/espresso bar gettable to everyone (i.e. new channels of distribution)o1990 Horizon Air news reporto1991 First licensed airport locationo1992 Nordstrom Accounto1993 Barnes & Noble relationshipo1994 - Starwood Hotel Accounto1995 United Airlines Accounto1997 Canadian Airlines Accounto1998 Grocery store coffee bars due to agreement with Kraft Foods. o2000 Host Marriott world(prenominal) AgreementGlobal OpportunitiesoOpens locations in several countries.Other types of drinks, including low temperature coffee beverages, blended drinks, fruit drink, and tea. THREATSSmall coffee shops in untried York are trying to compete with Starbucks on the basis of customer loyalty.Protesting against Starbucks for employ milk with artificial bovine growth hormone.GOSTGOALSOpen 1,200 new locations in 2001, 900 in the United States.Open new store in capital of Austria by end of 2001.Open 10-15 new stores in Zurich within the following(a) 12-18 months.Distribution of new Bottled Frappuccino Coffee Drinks, from affiliation with PepsiCo, to entire USA by September 2001.